Stanley Cup hype: Have we normalized commodity fetishism?
On TikTok, the hashtag “#StanleyCup” has 7.3 billion views. Simultaneously, on the news, people poured into Target for a limited version of the Stanley Cup, even though they’ve likely hoarded four or five Stanley Cups already. What is so unique about the Stanley Cup? While some claim it is a source of emotional support, others see it as a millennial aesthetic. By routinely releasing limited versions with different colors, Stanley Cups possess a quality that is desirable among Gen Z girls.