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Dan Ariely shares insights into motivation in new book
By Robert Palmisano | November 21, 2016Dan Ariely, James B. Duke professor of psychology and behavioral economics, in known for his research on rational and irrational decision making. His new book “Payoff: The Hidden Logic That Shapes Our Motivations” investigates the root of motivation. The Chronicle's Rob Palmisano sat down with Ariely to discuss his research.