'Greed' by Roman Polanski

In the grand tradition of high art mocking wealth, the ad for "Greed by Francesco Vezzoli" has just launched on the internet. Vezzoli, a Milan-based artist, conceived the idea as a way to mock the hype and ad campaigns surrounding luxury perfumes. Directed by Roman Polanski and featuring Michelle Williams and Natalie Portman, it feels a little low art (that's inherent whenever two pretty women in a cat fight over perfume) and a little high art. But it must be said--if only because it show Natalie Portman in a hotel room--that it feels a little bit like Wes Anderson's Hotel Chevalier. And because two pretty young ladies are showing palpable sexual tension, the Vicky Cristina Barcelona comparison is inevitable.

But in general, it's a lot more glamorous and thoughtful than your average web video. You can check it out at Dazed Digital, where it is streaming exclusively.