Make the Blue Devil less sexy
The world of advertising has been undergoing a radical transformation over the last few years, with many mascots facing massive changes in the name of progressiveness. We’ve seen Barbie made more body-positive, and Aunt Jemima Syrup renamed. And recently, to much public scrutiny, we saw the M&M mascots redesigned to be more gender-neutral. With all of these changes, I believe it is time for Duke to make the same moves towards a more inclusive society and make the Blue Devil mascot less sexy.