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Spartan, KEG proliferate parties, profits

(03/07/08 5:00am)

In creating Spartan Entertainment, Zachary Maurides, Trinity '07 and sophomore Steven Galanis fulfilled a vision: to redefine Wednesday nights and provide a non-greek, non-exclusive social outlet unaffiliated with the University. "Both of us are involved in frats," Galanis said. "And there would always be frats [that didn't like each other] and guys that weren't in frats that didn't feel comfortable going [to greek parties]." Spartan Entertainment, like Kampus Entertainment Group, Inc., is independent of the University but caters to many student groups. Both organizations have connections with local venues and are working to enhance the social atmosphere for students-while making profits from the events they coordinate. Last summer, Spartan Entertainment sought to improve the Wednesday nightlife experience by bringing beer pong, the classic college pastime, to Shooters. "We wanted to reinvent what Shooters is on Wednesday nights," Maurides said. "Lights on, sports on TV. We wanted to deliver value to beer. We're taking what's going on off campus and centralizing it at Shooters." The tradition has continued throughout the school year, with attendance typically comprising between 80 and 300 people, Maurides said. Students who attend the midweek event said the environment at Shooters is more conducive to conversation and "just hanging out" than it is on the weekends. "It's in the middle of the week so we don't expect everyone to get sloshed on Wednesday," Maurides added. "But that's what's great about Wednesday. You have four people and you have a game of beer pong." Since the summer, Spartan Entertainment has progressed to throwing large parties that are open to the public. So far, the group has thrown the Break Your Resolutions Party 2008, First Tailgate Party 2008, Super Bowl Tailgate Party, Beerfest and Spring Fling. Maurides said the Super Bowl Tailgate party broke Shooters' attendance record, with 1,400 attendees. Recently, Spartan Entertainment has teamed up with Hoof 'n' Horn and has devised the idea of "Grease Week" to help increase attendance at Hoof 'n' Horn's upcoming performance of the musical. Throughout "Grease Week," Hoof 'n' Horn Vice President Jared Blau, a sophomore, said the group plans to publicize its shows with free giveaways and a screening of the movie version of "Grease," as well as with a tailgate before the final show. The group is working with Spartan Entertainment to throw a party at Shooters after the last performance. In addition, Galanis and Maurides said part of Spartan Entertainment's profits from their Feb. 20 beer pong event was donated to the Duke Annual Fund. KEG, on the other hand, typically helps student groups plan their events, instead of hosting their own, a task that entails finding cost-effective deals and providing security. "[KEG] confirms sponsors for the party and provides the down payment," said junior Christen Tingley, co-director of Students to Unite Duke, the social organization of the Center for Race Relations. STUD held a party last weekend at George's Garage organized by KEG. "We didn't have to pay anything for the party," she said. . Tingley added that KEG assumed all liability and helped advertise for the event. CJ Broderick, a Duke alumnus who started KEG, declined to be quoted for this story. Senior Nick Pardo, a DJ for KEG who typically works once a week for the group, said his experience at KEG has been beneficial to his career. "Ever since I started working with [KEG}, I've gotten great business and it's helped me in my DJ business," he said. "To get the exposure from KEG has been very good."