Dan Ariely shares insights into motivation in new book
(11/21/16 5:03am)
Dan Ariely, James B. Duke professor of psychology and behavioral economics, is known for his research on rational and irrational decision making. His new book “Payoff: The Hidden Logic That Shapes Our Motivations” investigates the root of motivation. The Chronicle's Rob Palmisano spoke with Ariely to discuss his research.