No longer a college student, Cam Reddish has found himself on a shoestring budget. That's a good thing.
The former Duke forward and 10th overall pick of last month's NBA Draft by the Atlanta Hawks has signed a multi-year shoe deal with Nike, per an announcement on his Instagram page. Further details of the deal have not yet been released. Both of his high-profile former teammates in Durham, Zion Williamson and R.J. Barrett, have yet to pen a deal.
By signing the deal, Reddish becomes the third rookie to hop on the Nike train, alongside second and fifth overall picks Ja Morant and Darius Garland. Former Blue Devil Kyrie Irving also has a large shoe deal with Nike, though other former Duke players’ deals with shoe brands are scattered among Adidas (Brandon Ingram), Puma (Marvin Bagley III) and Nike subsidiary Jordan (Jayson Tatum). This comes despite Nike's sponsorship of Duke athletics.
In his lone season as a Blue Devil, Reddish scored 13.5 points per game while shooting 77 percent from the free throw line and 33 percent from deep. He also did not notoriously implode a Nike shoe in front of a former President, sending the company’s stock into free fall. Reddish hopes to form an explosive backcourt duo with Hawks point guard Trae Young.
Rumors abound regarding other former Duke stars Zion Williamson’s and R.J. Barrett’s shoe deals. As previously mentioned, buzz surrounding a potential Nike deal with Williamson is mounting due to his ordeal with a pair of Nike PG 2.5 shoes in February, the subsequent criticism by Puma and a similar issue the previous summer in a pair of Kyrie 4 shoes. Barrett inked a deal in June with Indochino, a custom apparel brand.