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Recess roundup: 2019 Super Bowl ad superlatives

(02/06/19 6:35am)

This Sunday, around 100 million viewers tuned in to watch Super Bowl LIII. But with such a low-scoring game, attention shifted away from the game towards the other game-day tradition: ads. A 30-second slot during what feels like the advertising Olympics can cost a company upwards of $5 million. Companies go all out to make the most thoughtful, funny and memorable ads they can muster. In the sea of advertisements vying for the attention of millions, these are the ones that stood out the most.