Paolo Banchero keeps shining, on and off the court.
Banchero, Duke’s leading scorer and a projected top-three NBA Draft pick, announced on Instagram Sunday with a 15-second advertisement that he had signed an NIL contract with JD Sports, a British sportswear and fashion company.
The new campaign adds onto his already stellar lineup of NIL contracts in the first year of collegiate athletes being eligible to profit off of name-image-likeness. The 19-year-old Seattle native inked deals with 2K and Panini last September.
A longer ad featuring the Duke star also aired during halftime of the NBA All-Star Game.
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Micah Hurewitz is a Trinity junior and a sports managing editor of The Chronicle's 118th volume.