Sports Business Journal picked up on Blue Planet's appeal in Monday's edition, but may have misled readers a bit with its news language. Despite the attention and breaking news tone of the headline and story, not much about Blue Planet is expected to change anytime soon:
Duke University plans to formally launch a Web site this week dedicated to men's basketball that represents yet another unique way schools are creating and controlling their own content. DukeBluePlanet.com will be independent of the Blue Devils' official athletic site, GoDuke.com, and feature player video blogs, game highlights, behind-the-scenes video, and insider information on current and former players.
Curious about the publicity, I e-mailed Bradley Monday afternoon to ask if anything was going to change about the site. Turns out, the site was still in "beta form" for the first year and will be simply be official now. Besides minor tweaks and, of course, the addition of new content, little is expected to change about the site, Bradley said.
The program's willingness to grasp new media is, for us, a fascinating and unique among its competitors. We're going to write about it further in The Chronicle after the new year, but in the meantime, what do you think of Blue Planet? Does the men's basketball team deserve its own site distinct from GoDuke? What do you want to see more of?
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