The independent news organization of Duke University


College Students Seem Less Insipid in 2008

The results from Advertising Age's annual survey of college students' tastes are in. Times rose in the rankings of favorite magazine while Cosmo slipped from its spot at the top. Advertising Age attributed this and other changes to "weightier" preferences among those surveyed to Barack Obama:

Why so serious? Tom Anderson, managing partner of Anderson Analytics, attributed many of the changes to President-elect Barack Obama and his campaign, which grabbed the attention of young voters and, in particular, college students.

In other rankings, McDonald's took the top spot on restaurants, and Coldplay stood out as a favorite band. Clearly there is no correlation between higher education and culture. Or good taste.


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