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UNIVERSITY BRIEFS

Tifft wins award, will deliver lecture

Susan Tifft, Eugene C. Patterson professor of the practice of journalism and public policy studies at the Sanford Institute of Public Policy, will receive the Futrell Award for Outstanding Achievement in Communications and Journalism March 19.

She will give a lecture that night on "The Media: Watchdogs, Lapdogs or Guidedogs?" The event will take place at 8 p.m. in room 04 at the Sanford Institute. It is free and open to the public.

PERQS offers discounted movie tickets

The Duke University PERQS and employee discounts program recently introduced a new benefit for staff members--discounted movie tickets at all Consolidated Theaters. Among the theaters sponsoring this new discount are Southpoint Cinema in Durham, Crossroads 20 in Cary and Raleigh Grande Cinema 16 in Raleigh.

The program offers two types of movie discounts. Movie Madness tickets may be purchased at $5 each, but they are not valid during the first two weeks of a movie's release. Premium Movie Madness tickets are sold at $6.50 each, and have no standard restrictions regarding newly released movies. However, on rare occasions studios may restrict discount tickets for all shows.

Fuqua creates 'Hire Up' campaign

The Career Management Center at the Fuqua School of Business recently launched the "Hire Up" campaign in an effort to help Fuqua students find jobs and internships in an ailing economy.

The "Hire Up" campaign, led by Sheryle Dirks, senior associate director of the CMC, uses up-to-date technology with marketing techniques to create partnerships between companies and Fuqua, rejuvenate past partnerships and use Duke's alumni base to develop connections between their companies and Fuqua.

"Throughout the country, business schools are feeling the effects of the economy," Dirks said. "Fuqua is fighting back with a creative and unique campaign."

The campaign begins with a package sent to various companies that contains a metallic key with an engraved web address. This address directs the viewer to an e-spot, which contains an online multimedia message. Following the e-spot, the viewer is offered the option to forward the e-spot to the company's decision-maker, to post a job or to receive a recruiting package.

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