Duke rolled out its new look Tuesday with a redesigned homepage.
The website, which Duke previewed for about a month before its debut, emphasizes what administrators called a richer, cleaner look designed to steer visitors more quickly to their destinations.
"We started from scratch, trying to bring order to the mass of information that's now on sites throughout the university," said David Jarmul, associate vice president for public affairs and web pages. "It's been like taking many decks of cards, throwing them on the table and then reorganizing them again and again until things make sense."
Jarmul, director of Duke News Service, was hired last year in large part to begin working on a new philosophy for Duke's web presence. Vice President for Information Technology Tracy Futhey, who came to Duke last spring, also worked heavily on the site's creation.
"The new Duke home page is just one of many Web efforts we're working on together," Futhey said. "Success on the Web today depends on both technology and content; great information that a person can't locate is of little value. The better we are at collaborating between the technology and communications organizations, the more successful we'll be at developing compelling Duke websites and projects."
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