2008 Woodie Awards
Girl Babies Inc. founder ties values to business
By: Marisa Siegel
Issue date: 11/9/07 Section: News
Last update: 11/9/07 at 6:54 AM EST
Last update: 11/9/07 at 6:54 AM EST
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Smart Women products and their slogans encourage women to take action toward progressive change and female equality, she said.
"I want [women] to know that the things they do daily matter," Hellwich said in response to a question about the main message of Smart Women products.
The all-woman audience discussed topics with the self-made entrepreneur ranging from future business ventures, such as creating Smart Girl lip gloss for young girls, to the pressures felt by women today and the idea of "effortless perfection."
Her hope, Hellwich said, is that women will stick to their core values in life no matter how strong the pressures are to break from them. She added that her business theory encompasses this idea and that she does not separate her personal values from her work.
"I have to act in how I believe," Hellwich said.
One of her most important beliefs is that every woman should exercise her right to vote, she said. In the 2003 presidential election, Hellwich made Smart Women products in conjunction with the League of Women Voters to encourage women to go out and vote.
She also worked with other activist organizations that she felt passionately about to create products in support of the organizations' issues, gaining recognition from women such as presidential hopeful Hillary Clinton.
Female students at the event also recognized the importance of Hellwich's efforts for social change and awareness.
"[Her speech] makes me believe that I can do anything, that anything is possible," freshman Snayha Nath said,
Hellwich concluded the event by handing out complimentary Smart Women chapsticks to each audience member and emphasizing that every individual can create change in the world.
"I believe change occurs one relationship at a time," Hellwich said.
"I want [women] to know that the things they do daily matter," Hellwich said in response to a question about the main message of Smart Women products.
The all-woman audience discussed topics with the self-made entrepreneur ranging from future business ventures, such as creating Smart Girl lip gloss for young girls, to the pressures felt by women today and the idea of "effortless perfection."
Her hope, Hellwich said, is that women will stick to their core values in life no matter how strong the pressures are to break from them. She added that her business theory encompasses this idea and that she does not separate her personal values from her work.
"I have to act in how I believe," Hellwich said.
One of her most important beliefs is that every woman should exercise her right to vote, she said. In the 2003 presidential election, Hellwich made Smart Women products in conjunction with the League of Women Voters to encourage women to go out and vote.
She also worked with other activist organizations that she felt passionately about to create products in support of the organizations' issues, gaining recognition from women such as presidential hopeful Hillary Clinton.
Female students at the event also recognized the importance of Hellwich's efforts for social change and awareness.
"[Her speech] makes me believe that I can do anything, that anything is possible," freshman Snayha Nath said,
Hellwich concluded the event by handing out complimentary Smart Women chapsticks to each audience member and emphasizing that every individual can create change in the world.
"I believe change occurs one relationship at a time," Hellwich said.
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