If you, like me, are often in search of new and exciting modes of procrastination, then likely you have found yourself in the positive feedback loop of watching movie trailers on YouTube. You begin with wanting to just catch a glimpse of the new Hunger Games trailer and, before you know it, you’re watching the trailer for the next Nicholas Cage film destined to flop.
The movie trailer as a form is almost as old as the movie itself. The first trailer was made in 1918 in order to advertise for an upcoming musical, but soon the idea caught on as a riveting and new stunt for advertisers. Before long, trailers for films were being shown at the theaters. For many decades, the production of movie trailers was not in the realm of the studio, but actually outsourced to the National Screen Society... Read more