College athletics may not be recession-proof as an instution, but tickets to the big game still fetch a whole lot of cash.

Individual seats at No. 6 Duke's 9 p.m. Wednesday matchup against No. 3 North Carolina were being auctioned for as little as $500 and as much as $1,395 on StubHub and eBay late Tuesday nigh, less than 24 hours before the big game's tip. The best seats we could find are in Row J of Section 7, which corresponds to halfway up the section in the upper bowl directly between Duke and North Carolina's bench.

But that's still a better deal than the $4,000 a person with the handle C3DUKIE paid for two tickets on GoDuke.com's official auction for tickets in the third row at center court. In 2006, the same seats sold for more than $8,000, the Herald-Sun reported last week.

Of course, 40 minutes worth of good conversation from a college student is worth all the money in the world. Right?