The Language Arts and Media program aims to improve students' communication and writing skills, allowing them to promote their ideas in a more clear and concise manner. The gift was donated as part of Duke Forward, the University's capital campaign to raise $3.25 billion by 2017. LAMP will serve as an addition to the Thompson Writing Program and will teach freshmen writing skills for traditional and new media.
“As technology creates new ways to communicate, the need to speak and write clearly is more important than ever,” Brodhead said in a press release. “We are grateful for this generous gift...which will give all students opportunities to sharpen these critical skills.”
The gift also provides for the establishment of two assistant/associate professorships in language arts and media, giving faculty the chance to build the interdisciplinary program.
The Bacca Foundation was created by Winston Berry, Trinity '93, and his wife, Brett.
“We are honored to partner with Duke in pioneering an academic environment in which undergraduate students will acquire and hone skills of deliberate speech, civil discourse and effective interpersonal communication,” Berry said in the press release. “LAMP should be a beacon on the headland of future learning.”